Full Screen Brand Film · 16:9

Charlotte’s
Magic Story

A premium illustrated animation TVC with Charlotte as the protagonist — an elegant founder-led world of makeup, confidence and magic, built in rose-gold, burgundy and cinematic London light.

Illustrated EleganceBrand Storytelling30 sec Commercial
Social First · 9:16

Influencer Product Range

A suite of selfie-led creator videos designed like real TikTok / Instagram Reels. The tone is intimate, premium and authentic: real skin, mobile framing, soft daylight, and Charlotte Tilbury products used as everyday beauty icons.

Viral 01

GRWM: The Magic Base

A female creator starts her routine with Magic Cream in a luxury bathroom selfie. The concept sells skin-first beauty: fresh, hydrated, confident.

Skin first. Makeup second.
Viral 02

The Hollywood Filter Test

A daylight window test for Hollywood Flawless Filter. The creator demonstrates the glow in a believable “no filter” phone-video language.

No filter. Flawless Filter.
Viral 03

Pillow Talk Moment

A lifestyle-led beauty clip around the iconic lip shade. The video feels spontaneous, feminine and shareable, with the product as the hero.

One shade. Every darling.
Piccadilly Circus · 3D Anamorphic Billboard

The Magic
Window

A rose-gold beauty box opens inside the curved Piccadilly screen. Hero products rise, activate and create an anamorphic illusion that feels impossible — while staying believable as a real public spectacle.

Commercial Product Film · 16:9

The Magic
in Every Detail

A realistic product TVC built around macro beauty cinematography: cream texture, liquid glow, lipstick finish, fine mist, rose-gold reflections and a final luxury packshot.

Real World Spectacle · 9:16

FOOH Beauty Moments

Mobile-first fake-out-of-home films that transform Charlotte Tilbury products into believable street activations. Each idea is designed to make people stop, film and share.

FOOH 01

Magic Cream Installation

A giant Magic Cream moment in a luxury public setting, blending skincare, scale and social reaction into one premium street spectacle.

The city gets a magic glow.
FOOH 02

Pillow Talk Takeover

The iconic lipstick becomes a real-world landmark, using rose-gold scale, city context and influencer-style filming to create viral beauty impact.

The city is talking Pillow Talk.
FOOH 03

Airbrush / Glow Activation

A product-led public activation with believable installation logic, real reactions and a premium Charlotte Tilbury finish.

Set. Glow. Share.
Creative Platform

Makeup. Confidence. Magic.

This presentation brings together one premium brand film, creator-led social content, a Piccadilly 3D billboard, a macro product TVC and mobile-first FOOH ideas — all designed inside one Charlotte Tilbury-inspired rose-gold world.

Commercial: founder-led illustrated storytelling.
Viral: real selfie influencer product range.
3D Billboard: public spectacle for Piccadilly.
Product TVC: macro luxury beauty craft.
FOOH: social-first installations made to be shared.